November 2020 saw us host our third ever Postable Pop-Up event...seeing around 300 UK based small businesses pop-up from home, to showcase their brands and products from corners of their homes, studio desks and garden offices! These events are hosted on Instagram as all brands come together via the hashtag #POSTABLEPOPUP for everyone to browse and to shop small!
With physical markets not able to go ahead due to lockdowns, our online solution has created a community driven event, that fosters real connections, encourages positive shopping small habits and provides a unique space for shoppers and makers to collide, and for small businesses to continue to show up and showcase themselves within a safe space online.
This is the first event that we decided to host The Postable Pop-Up Awards, to recognise and celebrate the efforts that our makers went to get involved from home. There were 5 awards and today we are proud to share with you our winner of the November 2020 Crafty Fox Award. Paulina from Knoli Textiles created such an elegant stall to show off her organic, eco-friendly designs for the Postable Pop-Up weekend! Her stall had such a seamless and sophisticated look, and we loved her hack of using everyday house of objects to create it. To help present her wonderful prints, she made clever use of household objects with books and jars.
This is Paulina, the talent and eco-warrior behind the London-based, small textiles business, @KnoliTextiles. Since graduating 2014 with a focus on slow fashion, Paulina has been on a mission to educate herself on the social and environmental damage the textiles industry can cause. By doing this, she has been able to produce products that do better, whilst educating others on how to minimise their own impact on the planet! It comes to no surprise that Paulina was the winner of our Crafty Fox award for the November #POSTABLEPOPUP, as she looked to what she already owned to bring her stall alive! We were delighted by her clever use of books and jars to present her organic, printed fabrics. A wonderfully simple idea that anyone can use, with such an effective outcome! Well done Paulina!
Where did your love of your craft come from?
I guess it started in Primary school, with my mum teaching me how to paint and hand sew. She is a pre-school teacher and an enthusiast of all crafts. I started using a sewing machine when I was 10, making clothes for my Barbie 😂
What is your favourite thing about taking part in the #POSTABLEPOPUP market?
I love that even when we are closed in our homes, far away from each other, we can meet online. Events like that help me feel like a part of a community, give inspiration and I discover beautiful, handcrafted products from talented people all over the UK.
What has helped you stay inspired during lockdown?
Nature is my main inspiration. Long walks in my local parks are full of beautiful patterns and colours, and so relaxing!
If you could choose any independent business, who would you love to collaborate with?
I absolutely love Wild and Floral - natural and vegan wax melts and candles, handcrafted in Leicestershire. Their sustainable ethos is close to mine, candle jars are very chic, and I think it would make beautiful editorial photos with my home textiles.
What’s your favourite thing you’ve ever made?
I was very pleased with my Flower moon print, and created custom tea towels for my friend's wedding, adding date and their initials to my design. Seeing my personalised gift in their new home, starting a new life together, was my favourite moment this year!
What advice would you give to fellow small businesses that you wish you knew when you were starting out yourself?
I would advise everyone to not be shy and just put yourself out there! Being scared of failure and critique can't stop you from sharing your talents with those, that will appreciate it 🙂
Why is it so important for you to create and discover new eco-friendly designs and materials for your designs?
There was no other way for me - the future of our planet depends on how we respond to social and environmental issues of mass production, workers rights, waste, deforestation, carbon emission. I try to minimise my impact as much as possible and educate others on my social media.
I love online courses - sustainable design is becoming very popular now and this is how I start researching for new technologies and materials. When I know, what I'm looking for, I try to use local new fabric suppliers to minimise carbon footprint and support local businesses. I'm also fortunate to have many contacts in fashion production, that supply me with their waste for upcycling projects.
Thank you for your time, Paulina!