November 2020 saw us host our third ever Postable Pop-Up event...seeing around 300 UK based small businesses pop-up from home, to showcase their brands and products from corners of their homes, studio desks and garden offices! These events are hosted on Instagram as all brands come together via the hashtag #POSTABLEPOPUP for everyone to browse and to shop small!
With physical markets not able to go ahead due to lockdowns, our online solution has created a community driven event, that fosters real connections, encourages positive shopping small habits and provides a unique space for shoppers and makers to collide, and for small businesses to continue to show up and showcase themselves within a safe space online.
This is the first event that we decided to host The Postable Pop-Up Awards, to recognise and celebrate the efforts that our makers went to get involved from home. There were 5 awards and today we are proud to share with you our winner of the November 2020 Best BTS Reel (...behind the scenes). Fiona steals the win for BTS Reels! From her infectious smile, to her groovy disco beats, Fiona's creates fun short videos that show off her colourful screen printing process. The reel that won our hearts brings a splash of positivity with all the creative studio feels we can all relate to.
Meet Fiona, the smiling spirit behind Fiona Wilson Prints! In a wonderful industrial studio based in Leek, Staffordshire, many colourful screen-printed flowers and characters are born. Whilst creating her wood plaque designs, Fiona also runs her own print workshops and is also still in education herself! Fiona won us over with her funky videos that revealed her screen printing process and took the Behind-The-Scenes Reel Award for the November #postablepopup. Fiona's fabulous creative studio and videos showing us a sneak peek into her world just make you want to grab an apron and join in!
Where did your love of your craft come from?
I’ve always made things from being little, demanding a go on the sewing machine when my feet couldn’t even reach the peddle. I lost my way a bit doing a Business Studios degree after leaving school and then worked in sales and marketing for 10 years before going back to art college. The tutors there encouraged me to go do a degree in something I really loved doing and before I knew it I was enrolled on a degree in textiles.
What is your favourite part of taking part in #POSTABLEPOPUP?
Being part of a great community of makers - the support for one another has been amazing and it made me get to grips with some technology that I had been putting off using (filming, reels, doing lives).
What has helped you stay inspired during lockdown?
My lovely customers, sending me kind comments and funny notes with their orders - they have been fabulous and kept me busy making.
If you could choose any independent business, who would you love to collaborate with?
Oo that’s a tough one - as they’re a few - but probably Hello Dodo - I think we could create something fun together and they have a mutual love of colour and bold graphics like me, plus they are just lovely people.
What’s your favourite thing you’ve ever made
Probably my wooden character wall plaques - they never fail to make me smile as I am making them - especially when I am trying out new colour options.
What advice would you give to fellow small businesses that you wish you knew when you were starting out yourself?
It’s not very exciting. But make sure to work out the money and the figures. Is this what you want to make and sell, or provide profitably, and is there a demand for it?
Who inspired your screen printed characters?
I’d been working with wood for quite a while and started creating characters using simple shapes based on old family photos. Initially, everything had to fit in a circle, a square, a rectangle, or half a circle, half a square - so there were limitations to how I could draw and design them. And they have evolved from there, sometimes adding a fringe or some specs, or a friend saying they wished I had a character with a curly hair. I’ve got plans to extend the range this year, so I’m excited to get started with those.
We can't wait to see those! Thank you Fiona for sharing with us!
To read more about our other winners, head to the Curated Makers blog here
To find out more about the Postable Pop-Up events click here